We are a full-service public relations and communications agency and offer the following:

PR Strategy/Counsel
We work with our clients to understand the business goals first – then we develop sound strategy and programs to define and meet the communications goals. It’s critical to understand your target audiences and key influencers and how to reach them with the right set of messages.

Message/Material Development
It’s important to be able to clearly articulate your key differentiators and competitive strengths. We will assess the current media landscape and your competitors’ positioning and messaging in order to hone in on the nuggets we want people to know about your company. We’ll build a set of materials around these messages, including background information, news releases, corporate philosophy, brochures and web sites.

Industry Analyst Relations
In the tech industry, the industry analysts like Gartner and Forrester Research are important influencers and resources. We will make sure that these analysts are briefed before any key announcement and are kept up to speed on major developments and strategies in your company. They often serve as references for the media and, better yet, they recommend specific technologies and companies to their clients.

Media Training
Talking to the press is often an intimidating thing to do – whatever you say may end up in print or on the air, for all to see. We will make sure your spokespeople are prepared and confident to deal with the media, ensuring that you will get across the messages you need to.

Media Relations
This is the heart and soul of any public relations program. An aggressive media program includes reactive methods, such as editorial calendars and rapid response to reporters that write stories about your industry, as well as proactive elements like developing and pitching trend stories, case studies and commentary. We design the right media mix for our clients and have the know-how and relationships to turn a good idea into a great story.

Customer Programs
There is no one better suited to tell your story than a happy customer. We can work closely with you to identify the satisfied customers and we’ll develop a program that best leverages them – including case studies, references for analysts or media, joint speaking engagements and awards.

Speakers Bureau
Being a thought leader and an industry visionary is often a goal that our clients have. By positioning your executives and important industry conferences and shows, you will gain recognition and visibility among partners, customers, investors and media.

Marketing Communications
Brochures, collateral, direct mail and web sites need to complement the messaging, tone and positioning developed for your company. We will work with you to develop the pieces you’ll need to reach out to your target audiences.